Trust & Verification

How we verify businesses on Found

Every listing on Found has a verification level. Here is what each level means and how it protects both businesses and consumers.

Unverified

Unverified

Data sourced from public records, government databases, and aggregator feeds. The business owner has not yet confirmed or claimed this listing.

  • Data may be outdated or incomplete
  • No owner verification performed
  • Basic listing with limited details
Verified

Verified

The business owner has claimed and confirmed their listing data. They verified ownership via email and authorized AI search engines to surface their business.

  • Owner-verified contact information
  • Authorized for AI discovery
  • Higher trust score in AI recommendations
  • Business can update their listing anytime
AI Bookable

AI Bookable

The business has authorized AI agents to take action on their behalf. Customers can book appointments, request quotes, or schedule consultations through AI assistants.

  • Everything in Verified, plus:
  • AI agents can book appointments
  • Highest priority in AI recommendations
  • Integrated with MCP protocol for agents

Our data principles

We believe in transparency, consent, and control. Here is how we handle business data.

Consent-first

Businesses choose exactly how their data is used. AI discovery, agent booking, and data partnerships are each opt-in with explicit authorization.

Revocable at any time

Every consent can be revoked from the business dashboard at any time. Revoking consent immediately updates how AI systems interact with the listing.

Transparent access logs

Every time an AI system or API accesses business data, it is logged. Business owners can review who accessed their data and why.

Data minimization

We only share the data needed for the specific purpose. AI agents booking appointments only receive contact info, not analytics or internal data.

Frequently asked questions

Business owners claim their listing by entering their website URL and verifying via a 6-digit email code. Once verified, they choose which AI authorizations to grant.
Yes. You can update your AI authorization settings at any time from your business dashboard. Changes take effect immediately.
When a business is AI Bookable, AI assistants like ChatGPT or Claude can facilitate appointment bookings directly. The business receives booking requests through their preferred channel (email, phone, or dashboard).
The Data Partnership option allows anonymized business data to contribute to AI training datasets. This helps improve AI recommendations for your industry. All data is anonymized and aggregated before being shared.
Unverified listings are compiled from public records, government databases (business registrations, licenses), and publicly available business directories. While we verify the data against multiple sources, it may not be fully current until the owner claims the listing.

Ready to verify your business?

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